Delivering Innovation in Supportive Housing
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DISH (Delivering Innovation in Supportive Housing) provides high-quality permanent housing for San Franciscans with serious health issues. While at DISH I was able to update and expand their visual messaging at each touch point. My goal was to build a strong graphic presence with the existing DISH branding that can be used year after year. I organized and designed a bi-monthly newsletter that went out to tenants, a logo and brand system for their annual fundraiser event, a variety of mail appeals, social media graphics, an illustrated hoodie for the annual staff gift, and designed their 2021 annual report.
Tenant Newsletter
The tenant newsletter is created bimonthly to keep each supportive housing site up to date: featuring local events, spotlighting different residents, sharing simple recipes, and highlighting key community information. The newsletter cover features a DISH resident’s artwork with each edition and is additionally printed in both English and Spanish. My focus in designing this publication is on legibility, language accessibility, and organizing the format for clarity and visibility.
Staff Gift Illustration
The illustration printed on hoodies for DISH’s annual staff gift was inspired by the Windsor mural designed by 1 AM SF. The Windsor is one of DISH’s nine sites located in the Tenderloin neighborhood in San Francisco. The mural is a central symbol of DISH and the wider neighborhood’s colorful, diverse, and welcoming community spirit. I used the tree as the base of my illustration and drew simplified versions of each DISH supportive housing site within the branches. The back of the hoodie features playful typography stating DISH’s tagline: I Believe Everyone Deserves A Home.
Fundraiser Branding
The BASH is DISH’s annual fundraising event. I created the logo and branding to capture the spirit of the welcoming, laid-back night that celebrates DISH’s work of welcoming people home.
To build out the branding I used circular and triangular shapes to nod to DISH’s logo and as a way to have neverending arrangements that keep the marketing materials fresh yet connected to the brand.
I used the iconic dot of the “i” in the original DISH logo to pull a recognizable symbol into the event logo. I applied the circle in an interactive way with the typography that adds movement and sets the BASH branding apart with a playful look & feel.
