I designed the logo and branding for Naismith Hall at Kansas University. This logo reflects the life of James Naismith the founder of basketball. An abstract net and pops of orange elude to the sport - combined with clean typography and abstract patterns that make the branding feel youthful and fun - because you know... it’s a dorm hall. A perfect fit for Naismith Hall. Modern design combined with history and University pride for the win. 🏀 Designed while working at Agency Fifty3.