Overlook

  • I designed a brand identity for a modern yet timeless apartment community in Wilmington, NC. The designs capture the upscale, riverfront living experience. I created the logo design, print materials: illustrated floor plan cards, a stationery set, a point of interest map, a postcard, and a rack card. Designed while working at Agency Fifty3.

The Overlook at River Place logo design is inspired by its sister property, River Place’s icon. I used the same diamond shape as the base and took elements from the River Place logo to connect the properties with a similar look & feel. Overlook’s logo is set apart with a simplified, fresh take that is both modern and recognizable.

Logo options mockup with three logo options that compliment the River Place logo
Mood board featuring stock images and a stamp of the Overlook logo
Floor Plan card front and back
Cover letter front and back and notecard design
Point of Interest map design, icon, and stock image of a bowl of fruit
Post card front and back
Rack card front and back
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